I often have business meetings in suitable cafes and hotels around Cambridge: last week I met a local business owner in a hotel just outside the city. I was pretty stunned when I drove past an advert while leaving and noticed a spelling mistake in their advert, meant to attract clients to their health centre. I even decided to drive around the hotel and quietly stop the car, pull out my mobile phone and take a shot for you to enjoy
I am really wondering who is the agency that managed to design an advert, had it approved by the client (the Marketing Manager or Executive?) and sent it to print on a 5 metres banner without anybody noticing that Receive should not be spelled Recieve.
Posted under Cambridge, Marketing
This post was written by Massimo on 13 May 2010
Tags: mistakes