Massimo Gaetani's blog » mistakes http://www.gaet.org The graphic design for this blog is temporary and it will be soon be updated Sun, 27 Nov 2011 15:16:36 +0000 en hourly 1 http://wordpress.org/?v=3.0.3 Advert with spelling mistake? http://www.gaet.org/advert-with-spelling-mistake http://www.gaet.org/advert-with-spelling-mistake#comments Thu, 13 May 2010 06:33:48 +0000 Massimo http://www.gaet.org/?p=103 Advert with spelling mistake? is a post from: Massimo Gaetani's blog

]]> I often have business meetings in suitable cafes and hotels around Cambridge: last week I met a local business owner in a hotel just outside the city.  I was pretty stunned when I drove past an advert while leaving and noticed a spelling mistake in their advert, meant to attract clients to their health centre.  I even decided to drive around the hotel and quietly stop the car, pull out my mobile phone and take a shot for you to enjoy :-)

I am really wondering who is the agency that managed to design an advert, had it approved by the client (the Marketing Manager or Executive?) and sent it to print on a 5 metres banner without anybody noticing that Receive should not be spelled Recieve.

Advert with spelling mistake? is a post from: Massimo Gaetani's blog

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