The myth around cheap WordPress based websites

Wordpress is free and simple.  That means that if you are tech savvy, have a webserver with both PHP and MySQL enabled and understand how to set the whole thing up you can have an online presence within minutes.  I know how to do it as I have done it many times. Wordpress offers even a vast array of free plug-ins that provide you with literally thousands of different functions as well as themes that allow you to “dress” your website literally as you like.  If you are willing to invest a few tens of pounds (or dollars/euro), you can buy a premium theme from a place like ThemeForest and enjoy a highly customizable theme.  These are usually great solutions for simple personal websites or blogs; problems start when people believe in the myth of free (or very cheap) Wordpress based website. What I describe above is true if you know and understand where all these little pieces of software Continue reading

The myth around selected Twitter followers

I find it kind of amusing when I meet self-defined “experts” in social media who declare to have a (usually small) selected numbers of followers on Twitter. This post is about explaining why this is merely a myth and should not be taken seriously. Let’s start from a practical example and first look at the most popular social network: Facebook. When I accept a friendship on Facebook I agree to exchange some of the information I put on my profile with that person. Each friendship is a mutual, one-to-one, relationship and both parties must agree to the connection; e.g. I cannot be your friend unless you accept my request. When looking at Twitter we should remember how different it is; here is how it works: Twitter is a micro blogging platform; when somebody decides to follow me on Twitter it is an indication, at least in theory, that this person is interested in reading my tweets in a similar fashion to somebody Continue reading

Here comes the responsive website

This post introduces the concept of responsive websites and why you should ask for a responsive design when you next decide to update or redesign your company’s website. Once upon a time, during the prehistoric web-age, websites were optimised for one particular screen resolution; starting from the basic 800 x 600 in the mid 1990s, we saw a rapid evolution of the optimization toward 1024 x 768 or wider.  The resolution of computer screens was increasing slowly and most designers obviously wanted to deliver websites that the majority of users could see properly, often adopting a conservative approach. In recent years screen technology improved to the point where it’s not unusual to have computers, even laptops, with screens that are 1600 or more pixels wide.  The interesting phenomenon, that somehow started a countertrend, is the advent of a large number of smart-phones and other tablet computers that create a new technical problem all together at least for web Continue reading

The unfit personal trainer

We live in a highly competitive world where most businesses are trying their best to be the best and succeed.  I find it amusing if not grotesque to see many business owners not able to give the appropriate first impression. In fact, time after time I come across people who simply do not look the part they are trying to play. I would use the example of a personal trainer simply because it offers a very visual and comprehensive representation of the concept I am describing.  When I think about a personal trainer, I have an image in my mind of a fit person, somebody who can obviously teach me useful exercises and can also be a role-model. She must be able to inspire me to be more like her: fit, agile, well co-ordinated and so on. Considering that on the first encounter with a person it takes about 7 seconds to decide whether or not we like that person (in Continue reading