There are many misconceptions about what a business coach is and can do for your business: I am convinced that this is mainly because coaching is still an unregulated profession and literally any cowboy can call himself coach and start trading.

Business owners that have been exposed to these lesser professional coaches often report very different experiences to the basic underlying concept that coaching (business or otherwise) should be about.  Coaching is a self reflecting learning experience where the coach brings a structure and helps you to think better and facilitate your decision process while, at the same time, keeping you accountable for the actions you are committing to.

I was recently having a conversation with a business owner in the Cambridge area: in the past he worked with a business coach that belongs to an international franchise and he was trying to understand how I work, compared to them.  The best analogy I could use in explaining my totally different coaching technique was to define it as a blank page approach to coaching.

So I first listed what I don’t do:

Then I listed what I can do for you as a business owner:

The blank page approach to coaching is about arriving in front of you with nothing more than a notepad and a pen, asking questions, taking notes and helping you to move from a current situation of uncertainty, dilemma, lack or clarity or direction into a constructive process that culminates with a concise, specific and clear list of actions that tackle essential activities for you to move toward your business goals and achieving them.

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