Advert with spelling mistake?

I often have business meetings in suitable cafes and hotels around Cambridge: last week I met a local business owner in a hotel just outside the city.  I was pretty stunned when I drove past an advert while leaving and noticed a spelling mistake in their advert, meant to attract clients to their health centre.  I even decided to drive around the hotel and quietly stop the car, pull out my mobile phone and take a shot for you to enjoy 🙂

I am really wondering who is the agency that managed to design an advert, had it approved by the client (the Marketing Manager or Executive?) and sent it to print on a 5 metres banner without anybody noticing that Receive should not be spelled Recieve.

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