Vauxhall Mokka, another wrong name for a car?

[caption id="" align="alignright" width="299"] Vauxhall Mokka - Image courtesy of Top Gear[/caption] I was a proud owner of a Vauxhall Omega for several years and I have driven many Vauxhall rentals, from Corsa to Vectra and Insigna; I can call myself a fan of this British brand (together with Opel, its European cousin; they are both owned by General Motors which is one of the largest car manufacturers in the world). My biggest disappointment about Vauxhall started the other day when I saw an advert of the new Mokka (in the picture here on the right).  This post about the name of this car and is not even considering how good or bad it is as a vehicle.  I do realise how difficult is nowadays to come up with a new name that is, at Continue reading

KFC Gladiator Box Meal: really?

[caption id="attachment_285" align="alignright" width="225"] KFC Gladiator box meal - Image copyright Massimo Gaetani[/caption] I used to be a random and infrequent user of fast food restaurants but I did not step into one after I completed reading Eric Schlosser's Fast Food Nation back in 2002.  However as a passionate marketing professional I am always fascinated by their aggressive marketing strategies and how they are trying to convince us how convenient and excellent quality their food is... KFC has recently launched the Gladiator Box Meal that claims to be feeding super hungry Continue reading

Dacia Duster: when the marketer doesn’t do its job

[caption id="" align="alignright" width="354"] Dacia Duster - Image courtesy of Wikipedia[/caption] I was recently travelling across Europe by car and it was interesting seeing many Dacia Duster SUVs on the motorway, particularly in Croatia and France.  It made me think of it as a model enjoying a reasonable success.  Dacia, according to Wikipedia, is a Romanian car manufacturer that is now owned by the French car manufacturer Renault. The reason I have used an aggressive title for this post is because every time I saw the word Duster on the back of these cars I felt it just wrong… perhaps the people who ultimately agreed to call a car with this name are not English speaker or perhaps they don’t speak it well but Duster it just unsuitable for a Continue reading

Firewall on a car – geeky jargon gone wrong

I remember the first time I saw the SKODA Citigo Advert and felt immediately how wrong they actually did the whole thing.  This advert as part of a campaign launched in spring 2012 is using geeky jargon, possibly in the hope of capturing a young audience.  First of all they define the new Citigo a communication tool... it's a car, a vehicle, not a phone!  Then they try to re-invent the definition of firewall (here described as a useful app to avoid system crashes) which is totally misleading. A reputable source like wikipedia defines a Firewall as:
A firewall can either be software-based or hardware-based and is used to help keep a network secure. Its primary objective is to control the incoming and outgoing network traffic by analyzing the data packets and determining whether it should be allowed through or not, based on a predetermined rule set.
So I am really Continue reading

Advert with spelling mistake?

I often have business meetings in suitable cafes and hotels around Cambridge: last week I met a local business owner in a hotel just outside the city.  I was pretty stunned when I drove past an advert while leaving and noticed a spelling mistake in their advert, meant to attract clients to their health centre.  I even decided to drive around the hotel and quietly stop the car, pull out my mobile phone and take a shot for you to enjoy :-) I am really wondering who is the agency that managed to design an advert, had it approved by the client (the Marketing Manager or Executive?) Continue reading