I am often surprised, when looking for a business I know of, how difficult it can be to find it. Earlier today I was sending out some invitations to a group of people I previously met at various networking events: I have business cards for all of them but nonetheless I had serious problems finding the postal address for 5 out of 20 of them.
How is it possible that somebody who designing a website or a business card decides to leave out the postal address, the post code or any other detail that can be crucial to find your business? Think about it: if you are difficult to find the odds are that a potential customer may decide to go to an easier to find competitor.
This is my check list: although not exaustive it probably helps to correct many basic mistakes:
- Have your full name, title, job title or profession on your business card;
- Have the full postal address on the business card;
- Have a “contact us” or “about us” page that has the full postal address and perhaps a Google map;
- Have a “our team” page and highlight who the top person/people behind the organisation are;
- Register your company on Google maps and then search the name of your company and the city where you are: you should really be on the first page!