More and more people start using twitter as a marketing tool and yet too many fail to understand how it works.

In a nutshell Twitter is a microblogging site with a very distinct limitation: all messages are limited to 140 characters very much like an SMS message.

If you see Twitter as a (micro) blog you start understanding a few key things:

Why growing your followers?

Given the short life span of any tweet you would like to make sure that many people find your tweets interesting and do something about it, e.g.:

How to Grow Your Twitter Followers

Start by following other people.  In general if you follow people on twitter there is a high probability they will follow you back: this is not guaranteed if you are following celebrities, companies and other famous brands.

A rule of thunb to determine that is whether is likely that a person will follow you back is about checking the ratio between following/followers:

Remember to be nice and thank all people that follow you, this is to start a possible conversation with these people.  Now I know what you are thinking: if you start following 20-50 new people at a time (I would not increase people I am following by more that that to avoid being mistaken for one of the third group above) and they all follow you back how many thank you messages doyou need to send? quite a lot! so here is the trick, much of it can be automated 🙂

Automating the process

Although there are people that do the above and then leave it I still believe a twitter account should, like a blog, carry fresh content so keep tweeting and help other people by re-tweeting what they tweet about. If you establish good relationships with your twitter friends (e.g. people that you follow and they follow you back) you are likely to enjoy your experience much more.

If you like this post the best thing you could do, once you automated your twitter followers, is to re-tweet it and perhaps even leave a comment.  Good Tweeting.

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