A keynote from Gary Vaynerchuk

Gary is one of the most famous marketeers who managed to capitalize his Social Media effort in a big way. After growing his family business from a small shop to a €60M winelibrary.com he is now consulting companies among the Fortune 500 about how to use Social Media to engage with their customers. Here is one of his latest keynote (warning for the language).  The last 15 minutes, including the Q&A is the most valuable: Continue reading

Appropriate use of domains

It is a fact that the majority of businesses nowadays have some kind of Internet presence in the form of webpage, website or blog.  Unfortunately too many people have little idea how to best choose a domain for their business and they just assume anything will do. I am nearly shocked when sometimes I meet people, exchange business cards with them and notice the domain they are using to represent their business.  The sad reality is that a poorly chosen domain, as well as a badly designed logo, can give a bad first impression of who you and your business are. There are rules about what Top Level Domain (TLD) should be used to identify a business, a non profit organisation like a club or a charity or a university: some of these rules are strictly enforced (e.g. you cannot have .gov,  .mil or Continue reading