Gary is one of the most famous marketeers who managed to capitalize his Social Media effort in a big way. After growing his family business from a small shop to a €60M winelibrary.com he is now consulting companies among the Fortune 500 about how to use Social Media to engage with their customers. Here is one of his latest keynote (warning for the language).  The last 15 minutes, including the Q&A is the most valuable:

Posted under Marketing, Social Networks