What if money didn’t matter

I just found on Facebook a link to this great video that I find really inspirational: I believe there are some fundamental questions that any person should ask, particularly a teacher when talking to her students.  Yes interesting... although I am not sure how many teachers, in various schools around the world, are actually allowed to ask this questions without having the whole educational system against them. However good and inspirational are the questions asked in the video I believe that asking "what if money didn't matter" is very much like asking "what if there was no gravity"; we can contemplate the ifs but the world and our society revolves around money. It is true that many people end up doing what is convenient and not what they really want but economies are based on demand and supply.  Then we have the environment, access to the right Continue reading

My long relationship with marketing – part 1

Marketing is a word that has been around for several decades however I feel that its function and applications have been redefined many times over the last few years.   Today I can feel confident speaking about marketing with experts of both B2B and B2C marketing as I had the lucky opportunity of working in some amazing positions and test first hand how marketingt actually works and what sometimes doesn't work at all. Back in June 1994, soon after I arrived in Cambridge I met Luca, who later became one of my best friends: I was between curious and intrigued when he told me he was working in marketing.  At that time I had a job as systems engineer and most of my friends in professional jobs were techies like me.  I could (and still can) have a meaningful, conversation with all sort of technical people: mechanical designers, firmware engineers, web developer or data base architect just to mention a few.  When Continue reading