The misconception about viral content

I was recently talking to a friend who is a successful novel writer and I was offering him a few tips about expanding the audience for his books in order to increase his popularity and ultimately his sales.  At some point he mentioned a small agency who offered to help him to generate some content […]

Flash liquid gel: the marketer new excuses for advertising

Watch several adverts for many regular products for personal and house hygiene and the message is more or less unchanged for the last hundred years.  Soaps that clean better, washing up liquids that wash better (more recently they also need less so they help you to save the earth…), shampoo that make your hair beautiful […]

The Show Must Go On

It seems yesterday when Freddie Mercury died… it was exactly 20 years ago! In a song that for me truly portrays the message of a person who did so much for the music industry and had one of the most amazing voices that rock ever had. Here is the video:

A keynote from Gary Vaynerchuk

Gary is one of the most famous marketeers who managed to capitalize his Social Media effort in a big way. After growing his family business from a small shop to a €60M winelibrary.com he is now consulting companies among the Fortune 500 about how to use Social Media to engage with their customers. Here is […]

Money for nothing – dream team

Wondering around YouTube I found this amazing video: Money for nothing with Mark Knopfler, Sting, Eric Clapton and Phill Collins, what a performance!!!