Twitter as a tool for handling emergencies

twitterfeedWhile many people see it as a marketing tool and others consider it a waste of time Twitter, in its simplicity and limitations, is really a great tool for a variety of uses, such as handling emergencies of any kind, including business emergencies.  The fact that anyone can publish toward the world a tweet, an update that includes a link to a web page, a picture or a video it allows anyone to become an instant journalist; if the tweet contains one or more #hash tags or even simply words that relate to something interesting happening in the world and many people will be searching it the whole stream of tweets can go viral.  It occurred to me when a couple of years ago Anders Breivik massacred 77 people in Norway and by simply searching Continue reading

The power of Twitter

[caption id="" align="alignright" width="282"] Image courtesy of[/caption] Having followed and re-tweeted people in the Cambridge area for years it happened more than once that I entered a networking event and I met in person somebody that already knew me via Twitter or I knew them or both. Earlier this week I met in person Robert Craven a famous author, speaker and marketing strategist, founder of the Directors Centre; as I walked into a conference he was seated having lunch with some people and, seeing me he recognized me, stood up and shook my hand to meet me in person.  Having interacted over Twitter and having commented each other’s blogs for a couple of years we actually never met in person and it was a Continue reading

Giving up on Foursquare

Foursquare has been around since 2009 but I started to use it in 2011.  In fact it was not until I read about it in “the Thank You Economy” written by Gary Vaynerchuck.  Gary mentions Foursquare a few times as a great tool to create buzz about businesses, particularly retails and entertainment so I though I’ll give it a go.  I created a personal account, installed the app on my Android smart phone and started to use is regularly by checking in most places I went to. I also created a business account for Salus Wellness Clinics, a business I founded in 2010, and run a number of campaigns to encourage people checking in when they visit our premises. According to Continue reading

Cleansing your Twitter account:

This post is about why you should be using to un-follow people that have not tweeted for a long time and therefore cleansing your account. After you have created an account and start following people many of them will follow you back; this was my simple formula to grow my followers as described in a previous post.  If you keep following new people and keep your account active, by tweeting regularly and reasonably often, you can get to a point that your followers naturally grow to the hundreds or thousands.  My general policy about following/followers is trying to have a good ratio where followers are more than the people you follow.  Considering that the initial scenario for all Continue reading

A keynote from Gary Vaynerchuk

Gary is one of the most famous marketeers who managed to capitalize his Social Media effort in a big way. After growing his family business from a small shop to a €60M he is now consulting companies among the Fortune 500 about how to use Social Media to engage with their customers. Here is one of his latest keynote (warning for the language).  The last 15 minutes, including the Q&A is the most valuable: Continue reading